I myself am happy that they had the foresight to invest in a pixel-mappable lighting system. These days the cost is not meaningfully more than whole-strip lighting. I understand how the tests could be startling, but by implementing this, they are providing the maximum flexibility for many years to come. It is always easy to replicate the look of simple lighting with this technology, while had they put in something more basic, it could never do something more complex.
It is a canvas, and what is video mapped onto the canvas is up to people who understand what they are trying to convey. That can be subtle or flamboyant.
The fact is that we want this to be functional into the future, and the expectations of what lighting is supposed to be is changing -- jut look at the buildings in Dallas.
We have a choice: we can stow away the building as an artifact of history and freeze it in time, or we can treat it as a living part of our community that reinvents itself and stays revenant.