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New Isis Theater to be Refurbished??

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#51 renamerusk

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Posted 09 November 2019 - 08:10 PM

I drove by the Isis Theatre on Thursday afternoon and I noticed that they have begun major work on it. Theres green construction fencing up and I was able to see inside and noticed that much of it had been gutted. Glad to see they are moving forward on this.....

 

 Thanks for the update.  The last we read any news about it was 2017

 

FWBP  http://www.fortworth...b563c18127.html

 

 Eventually the two Isis Theater threads may be merged into a single thread.



#52 Austin55

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Posted 09 November 2019 - 11:02 PM

They are posting frequent updates on Facebook. Getting a new roof.

https://m.facebook.c...owntowncowtown/

#53 rriojas71

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Posted 11 November 2019 - 10:55 AM

 

I drove by the Isis Theatre on Thursday afternoon and I noticed that they have begun major work on it. Theres green construction fencing up and I was able to see inside and noticed that much of it had been gutted. Glad to see they are moving forward on this.....

 

 Thanks for the update.  The last we read any news about it was 2017

 

FWBP  http://www.fortworth...b563c18127.html

 

 Eventually the two Isis Theater threads may be merged into a single thread.

 

Thanks for bringing a merge to the attention.  I was trying to find the actual thread and couldn't remember was section of the forum it was in.



#54 John T Roberts

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Posted 10 August 2020 - 01:34 PM

The Fort Worth Business Press has a nice article on the progress of the restoration of the building.

 

https://fortworthbus...-the-northside/



#55 John T Roberts

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Posted 04 September 2020 - 02:32 PM

Luke Ranker has a good article on the restoration of the New Isis Theater in the Star-Telegram.  For those of you with a paid subscription, here's the link:

 

https://www.star-tel...e245442895.html



#56 hankjr

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Posted 08 September 2020 - 12:24 PM

Happy to hear of the planned reopening of Isis Theatre. I spent many times there in the 40's and 50's.  Our family was in process of walking into the Isis when the end of World War 2 was announced. The autos on North Main started blowing their horns and it was a super festive feeling and time. Those were the days.



#57 John T Roberts

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Posted 08 September 2020 - 01:33 PM

This post has been merged with The New Isis Theater thread in Historic Buildings and Preservation.



#58 John T Roberts

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Posted 20 September 2020 - 05:28 PM

The stucco on the front facade has been restored and most of the scaffolding has been removed on the Main Street side.  There is still more stucco restoration left on the NW 24th Street side, but you can see through the scaffolding on how that is progressing.  The facility is scheduled to reopen as Downtown Cowntown at the Isis.  I thought I would share a photo that I took today.

 

50364874608_03da72539b_h.jpgnewisis by jtrobert, on Flickr



#59 RD Milhollin

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Posted 25 September 2020 - 07:06 PM

Smart restoration! Dumb name...



#60 Doohickie

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Posted 25 September 2020 - 08:44 PM

Why?


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#61 Dylan

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Posted 25 September 2020 - 09:20 PM

Who is going to want to say the name of the theater? Or, search for the name of the theater online? Certainly not me.


-Dylan


#62 John T Roberts

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Posted 25 September 2020 - 09:39 PM

The New Isis would be much easier.



#63 JBB

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Posted 25 September 2020 - 10:22 PM

Am I the only one with a question mark bubble over my head right now?

#64 tamtagon

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Posted 26 September 2020 - 07:13 AM

I cant believe this thread) goes back to 2004!  you'd think that's enough time to figure out a better name. Downtown Cowntown at the New Isis?



#65 John T Roberts

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Posted 26 September 2020 - 08:17 AM

I went back and read through this thread, and the current owner is at least the 4th since it was originally announced the theater would be rehabilitated.  In order to get the building back into use, the exterior walls and steel roof structure were retained.  Everything else has been rebuilt. 



#66 Doohickie

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Posted 26 September 2020 - 06:10 PM

Am I the only one with a question mark bubble over my head right now?

They're referring to the Islamic State, aka ISIS.  But that notoriety is already dying down I think.


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#67 Austin55

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Posted 26 September 2020 - 07:20 PM

Downtown Cowtown is also confusing.

#68 rriojas71

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Posted 28 September 2020 - 11:37 AM

I grew up on the Northside and went to the theater several times on weekends with friends.  It will always be the The New Isis to me



#69 Jeriat

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Posted 28 September 2020 - 02:23 PM

"Downtown Cowtown" does sound dumb... HOWEVER, it fits with the somewhat cheesy touristy flare that The Stockyards offers, so I think it fits.


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#70 rriojas71

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Posted 29 September 2020 - 10:52 PM

"Downtown Cowtown" does sound dumb... HOWEVER, it fits with the somewhat cheesy touristy flare that The Stockyards offers, so I think it fits.

I Honestly wouldn't call it cheesy.  The Stockyards has a lot to offer and much of it feels organic and the district has an energy to it that West 7th or the Near Southside can't match.  My company had our annual conference called our Round Up in the Stockyards earlier this month and had people from Austin and Houston here for it and they loved it.  We went out a few nights and I met people from all over the US who were there visiting.  Other times I have met people from Spain, Germany, Australia, New Zealand and Japan and they all seemed to really love the ambiance.  You don't find that kind of diversity in other parts of FW including downtown who are willing to open up and meet you.



#71 Randall

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Posted 30 September 2020 - 03:19 AM

Back when TCU was in the Mountain West football conference, they had a game with Utah, which set a record for attendance for TCU. College Game Day was in town, tons of free publicity for Fort Worth. The game was called the Showdown in Cowtown. Nothing sense has equal the publicity for the city of Fort Worth, as the Showdown in Cowtown.

#72 Jeriat

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Posted 30 September 2020 - 09:07 AM

 

"Downtown Cowtown" does sound dumb... HOWEVER, it fits with the somewhat cheesy touristy flare that The Stockyards offers, so I think it fits.

I Honestly wouldn't call it cheesy.  The Stockyards has a lot to offer and much of it feels organic and the district has an energy to it that West 7th or the Near Southside can't match.

 

Maybe on the west side of Main Street, I agree. Maybe.

 

I just get more a cheesy, tourist trap vibe on the east side of it with the Coliseum, Stockyards Hotel and now Mule Alley kind of offsetting that a little... there's still a scheduled mini-cattle drive and a few other small things that justify the label in my eyes.


7fwPZnE.png

 

8643298391_d47584a085_b.jpg


#73 John T Roberts

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Posted 30 September 2020 - 09:37 AM

Jeriat, if you think the east side of Main Street is cheesy now, just wait until Majestic develops more of the area they control.



#74 Stadtplan

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Posted 30 September 2020 - 12:28 PM

...The Stockyards has a lot to offer and much of it feels organic and the district has an energy to it that West 7th or the Near Southside can't match....

Part of what gives the Stockyards this energy is that it's one of the few places where the pedestrian feels at the center of the design.  A lot of other areas have become too car-focused.  You really want to go there and visit versus just pop-in for a quick bite and leave 30-45 minutes later.  It has sort of this deconstructed feel about it but will be interesting to see how the new projects add to the cheesiness factor.  The comparison I'd make is the feeling you get going to the Riverwalk in San Antonio vs the Riverwalk at the Gaylord Texan....it starts to feel a bit like Disney World at the Gaylord.  Cheesy is easy and fake is a big mistake.



#75 John T Roberts

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Posted 30 September 2020 - 12:44 PM

I think the reason the western portions of the Stockyards and the Riverwalk in San Antonio have that feel is that they are not owned by one property owner or developer. 



#76 Jeriat

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Posted 30 September 2020 - 11:11 PM

Jeriat, if you think the east side of Main Street is cheesy now, just wait until Majestic develops more of the area they control.

Wouldn't surprise me.  


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#77 rriojas71

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Posted 02 October 2020 - 11:24 AM

 

 

"Downtown Cowtown" does sound dumb... HOWEVER, it fits with the somewhat cheesy touristy flare that The Stockyards offers, so I think it fits.

I Honestly wouldn't call it cheesy.  The Stockyards has a lot to offer and much of it feels organic and the district has an energy to it that West 7th or the Near Southside can't match.

 

Maybe on the west side of Main Street, I agree. Maybe.

 

I just get more a cheesy, tourist trap vibe on the east side of it with the Coliseum, Stockyards Hotel and now Mule Alley kind of offsetting that a little... there's still a scheduled mini-cattle drive and a few other small things that justify the label in my eyes.

 

I get what you are saying.  Unfortunately if you want tourists you need the "traps" to get them here.  Same as Times Square in New York, Fisherman's Wharf in SF, Bourbon St. in New Orleans and Navy Pier in Chicago.  Those are all places in those cities that are essential locations but have been monetized to the point that they remove some of the original soul of those areas.  You can 't escape the people who are going to try and profit off of visitors through cheesiness.



#78 JBB

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Posted 02 October 2020 - 12:56 PM

 

Am I the only one with a question mark bubble over my head right now?

They're referring to the Islamic State, aka ISIS.  But that notoriety is already dying down I think.

 

 

Seriously?  The name far predates that group and it has meaning beyond that (some variety of a fertility goddess, right?).



#79 tamtagon

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Posted 02 October 2020 - 03:27 PM

Usually, that word reminds me of one of my favorite childhood afterschool TV shows, The Secrets of Isis. Kinda crazy to think about that time in my life when The United States of America was not at war with Islam. 

 

Anyway, I agree the Stockyards needs to be what locals would call a tourist trap; quadruple the size it is today, a farmers market, giant emporium full of Texan folklore bric-a-brak, and novelty items for purchase, more barnyard animals! chickens should be everywhere. Also when I was a kid, there was an adventure/theme park off I-40 that had a version of the Buffalo Bill Wild West show. I don't think it lasted very long, but would be perfect in the Stockyards. 



#80 John T Roberts

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Posted 02 October 2020 - 03:42 PM

She was an Egyptian goddess. Translating in to Greek mythology, she Isis is the goddess of healing and magic.



#81 Jeriat

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Posted 02 October 2020 - 11:19 PM

Isis:
 

1e6ae72dfa5e529c50e087adfbd2f46c.png

 

 

...and Menat, the Street Fighter character that was essentially based on Isis... this doesn't have anything to do with the topic, tbh. I just really like this character. First Egyptian in the series:
tenor.gif?itemid=16786276


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#82 John T Roberts

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Posted 26 October 2020 - 07:43 PM

Plans are being made for the grand opening on January 7, 2021.

 

https://fortworth.cu...wn-at-the-isis/



#83 Austin55

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Posted 26 October 2020 - 07:48 PM

Im incredibly impressed with them getting it done!

#84 Austin55

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Posted 10 March 2021 - 09:45 AM

Some delays to the January Grand Opening, but it will be open this month. 

https://fwtx.com/culture/isis-theater-opening-postponed-again-but-it-won-t-be-for-lon/ 



#85 Doohickie

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Posted 14 March 2021 - 08:37 AM

Some delays to the January Grand Opening, but it will be open this month. 

https://fwtx.com/culture/isis-theater-opening-postponed-again-but-it-won-t-be-for-lon/ 

 

WHOOPS! LOOKS LIKE YOU ARE IN THE WRONG PLACE...

 

Looks like your link has extra characters at the end-  %C2%A0 (I think it's just an extra space at the end)

 

Try this https://fwtx.com/cul...n-t-be-for-lon/


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#86 Austin55

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Posted 29 April 2021 - 08:24 AM

They've installed seats and it looks pretty darn good.

https://www.facebook...885235822035652



#87 rriojas71

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Posted 29 April 2021 - 01:03 PM

Yes it is looking good albeit a couple of months behind and several cancelled shows.  Let's hope they stay on track and open in Mid may.



#88 Volare

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Posted 28 May 2021 - 04:47 PM

Latest news on the new New Isis:

https://fortworthrep...-possibilities/

 

Largest screen in Fort Worth seems hard to believe...

Of course, with this being Fort Worth in 2021, the new name is required to include the word "Cowtown."



#89 Austin55

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Posted 28 May 2021 - 05:23 PM

Despite the convoluted name, Im incredibly surprised to see that they pulled it off and it looks fabulous. Cant wait to attend an event here!

#90 John T Roberts

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Posted 28 May 2021 - 10:18 PM

Here's a link to a post in the Fort Worth Report by Neetiesh Basnet: https://fortworthrep...-possibilities/



#91 Jeriat

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Posted 29 May 2021 - 02:38 PM

Latest news on the new New Isis:

https://fortworthrep...-possibilities/

 

Largest screen in Fort Worth seems hard to believe...

Of course, with this being Fort Worth in 2021, the new name is required to include the word "Cowtown."

 

Eh... because it's The Stockyards, I guess it's fine. 

There's a young co-worker (as in not even old enough to drink, yet young) at my job who calls that entire area "Cowtown" instead of The Stockyards, so I think that's what they're trying to go for, meanwhile the rest of the city can go with "Panther City" or "Funkytown" or "The 817", depending on where you live.


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#92 Austin55

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Posted 08 June 2021 - 03:47 PM

Isis is back with a bang. A Hollywood premiere in Fort Worth!

 

https://dfw.cbslocal...ort-worth-back/

https://www.dallasne...phans-premiere/



#93 Stadtplan

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Posted 08 June 2021 - 08:01 PM

Love it!

One comment / observation not intended to be rude or as a cheap shot, but I am curious if these are all traditional seats of the era? The seat thing has become sort of a hot topic in modern movie theaters and sports stadiums especially not just as far as comfort such as recliners, but also accessibility with moveable armrests that are welcoming for all body types. Some stadium or auditorium seats are very traditional but also cramped and claustrophobic feeling. Hopefully this was factored into the renovation?

#94 John T Roberts

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Posted 27 July 2021 - 03:56 PM

Historic Fort Worth, Inc. is hosting a tour of the building tomorrow afternoon.  It will be my first time inside the restored theater.  I will post pictures for the forum.



#95 John T Roberts

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Posted 29 July 2021 - 09:19 PM

Yesterday, Jeffrey Smith, the owner of the Downtown Cowtown at the Isis, hosted Historic Fort Worth, Inc. at the theater.  He had a complete open house and I walked into every space in the entire building.  It is beautiful on the inside and Architect Arthur Weinman did a wonderful job of restoration.  The first Isis Theater on the site opened in 1914 and it was designed by Ludwig Bernhardt Weinmann.  He was one of the early architects in Fort Worth and Arthur Weinman is his grandson.  As an aside, Weinman and Ames Fender are two grandchildren of well known early Fort Worth Architects.  Fender is the grandson of Wyatt C. Hedrick.  The Isis Theater seated 400 patrons.  It burned in 1935 and was rebuilt with a larger 1,000 seat version called "The New Isis Theater", opening on March 27, 1936.  Mr. Smith decided that a venue that large couldn't be supported by the community, so he took the lower seating bowl and restored it, and then removed the old balcony and converted that into a "flat" second floor.  The current configuration seats 500, and the venue can have concerts, stage shows, and any type of live performance.  It also has a retractable screen and a full projection system to show movies.  Mr. Smith told a lot about the history of the building and I can get into more detail, if you wish on another post in this thread.  The second floor holds a private gathering space, restrooms, dressing rooms, and a "Green Room".  In order to get from the "Green Room" to the stage, a performer goes up to a new, fully enclosed corridor on what was the roof and then walks down three levels to the stage.  This corridor has windows to the south to see the Fort Worth Skyline and the southern parts of the Stockyards.  However, to keep within the Secretary of Interiors Standards, the windows had to be low on the corridor wall to keep from being seen from the street.  The corridor is set back from the south wall as much as possible and this meets the criteria for "new construction" on a historic building.  The project used State and Federal Tax Credits.  I took a number of photographs, so unless requested, I will only show the major public spaces.

 

The marquee was illuminated last night, so here is a new overall exterior view:

newisis-2021.jpg

 

Not all of the lighting has been installed under the canopy, but here is a view of the restored ticket booth, ceramic tile entrance, and terrazzo floor.

isis-ticketbooth.jpg

 

Here is a view of the auditorium when you walk in from the lobby:

isis-stage.jpg
 

 

Wide angle view from the corner:

isis-auditorium-wide.jpg

 

View from the stage:

isis-viewfromstage.jpg



#96 rriojas71

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Posted 29 July 2021 - 09:35 PM

Awesome photos.  Thanks for sharing John.  Do you know if they still plan on showing classic Western films during the day?



#97 John T Roberts

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Posted 29 July 2021 - 09:41 PM

They will be continuing with the classic Western films during the day for a while. In a few months, they will start rotating genres.  The next one up will be classic horror films.  November and December will have Christmas movies.



#98 hipolyte

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Posted 31 July 2021 - 01:17 PM

Wow. That’s absolutely amazing about the Weinman’s. No wonder it looks so good!

#99 John T Roberts

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Posted 26 July 2022 - 07:59 PM

The theater owners stated when the theater reopened that they had planned to eventually set up a GoFundMe account to raise money to restore the neon sign.  That account has now been set up, and if you wish, you can donate to restore the large blade sign on the facade.  The link is below:

 

https://www.gofundme...source=customer



#100 John T Roberts

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Posted 21 October 2022 - 12:58 PM

I learned last night at the 2022 Preservation Awards that their business and foot traffic is starting to trail off.  This venue really needs your support.  Please go watch a movie, or go see a show.  It is really a wonderful venue.







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