Not sure what script on the website lacks good grammar, but I note that this company has developed a number of properties in the Fort Worth area.
I believe it is referred to as Conversational Copywriting and has become quite popular for web design, blogs etc. but I never quite warmed up to it. It depends on the company's brand and tone which normally I see in this industry as being more serious, literal and matter-of-fact. The Hudgins website in-question here is actually quite nice and perhaps when I looked at it on my phone this weekend (in a responsive format), it brought out large chunks of text and was probably the phrasing that I got hung-up on.
A web designer friend put it this way....on a website you need to have copy. You can't just have pictures and headings so therein lies the challenge of what to write about that is both interesting and relevant to the reader and gets your message across quickly. You don't want to annoy your reader with quippy anecdotal writing which I'm probably guilty of on many levels, so I can't be too harsh of a critic.