I can't speak for Doohickie, but I'm sure the implication isn't that the idea is wrong, just that the tagline is used with every...single...new...development.
As long as they aren't describing it as "awesome." That word was so overused a few years ago that I groaned anytime I heard someone use it - and I was hearing people use it constantly.
How about "Vegetate. Innovate. Recreate"? And for good measure we could add "procreate." That would spice things up a bit - and perhaps help increase demand for the units with extra bedrooms. .