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"Fort Worth": Going, going...gone?


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#151 renamerusk

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Posted 20 January 2017 - 09:30 AM

I'm just saying if they wanted to try to improve their image...

 

 Did you perhaps mean to say "to expand" instead of "to improve?"

 

 I and many of us in Fort Worth do not consider that Fort Worth has a negative image that requires improvement.  Just because some people think that Fort Worth's image is "cheesy" says more about snobbery and a limitation to expand ones horizons or the inability to appreciate something out of the ordinary. 

 

Tourists still seek the "westerners" culture. There was a momentary period when the top attraction for Dallas, the "Grassy Knoll", was supplanted by "Southfork"; now the top attraction in Dallas is once again the "Grassy Knoll" along with the Dallas "cheesy" Cowboys and Cowgirl Cheerleaders.

 

Fort Worth has that something out of the ordinary that tourists really enjoy to engage in.  Instead, of improving Fort Worth's image, I believe that it should receive greater exposure.



#152 Doohickie

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Posted 20 January 2017 - 12:05 PM

*improve awareness* yeah...basically what you said.


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#153 johnfwd

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Posted 01 May 2017 - 01:47 PM

Not intending to criticism FWBP, an excellent magazine, but here's another case in point:  In their latest edition (Focus Real Estate, Page 22), the magazine lists "Tarrant Area Museums."  But of the 26 museums listed, all but four are located in Fort Worth (three in Arlington and one in Grand Prairie).  Aside from wondering why other satellite communities (e.g., North Richland Hills) in the county do not have museums, why not give Fort Worth it's due for having 22 museums?



#154 JBB

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Posted 02 May 2017 - 11:05 AM

So this is how far we've come? 85% of the list is from Fort Worth and that's not good enough? Are my expectations too low since I'm just happy they didn't include something from Dallas?

As for suburbs not having museums, many lack the connection to history and most lack the old money it takes to keep an especially high quality museum up and running.

#155 PeopleAreStrange

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Posted 03 May 2017 - 08:55 PM

"Fort Worth area museums" would sound better than "Tarrant area museums."

 

------------------------------------------

 

There's a local commercial on TV for a company called "Tarrant Roofing," where they refer to their service area as "Dallas metro and Tarrant."

 

They're based in Bedford, but the way they state their service area seems odd to me.


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#156 johnfwd

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Posted 04 May 2017 - 06:12 AM

"Fort Worth area museums" would sound better than "Tarrant area museums."

 

------------------------------------------

 

There's a local commercial on TV for a company called "Tarrant Roofing," where they refer to their service area as "Dallas metro and Tarrant."

 

They're based in Bedford, but the way they state their service area seems odd to me.

I've thought all along that each of these name incidents is trivial in nature, but the point I was making was they may eventually accumulate to an unfortunate public perception.  Business trade names don't concern me as much, in as much as the promoter/organizer has to come up with a unique assumed name to get county clerk and/or secretary of state approval.  In the case cited above, it is proper for a Bedford company to use the name Tarrant rather than Fort Worth.



#157 tamtagon

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Posted 04 May 2017 - 10:13 AM

This has been one of my favorite topics since internet forums began! Thankfully 'internet folks' have calmed to discussing the topic rather than the rivalry.

 

Interesting to note the twist of past flame wars when Dallas - Houston was the focus. The Dallas booster club gleefully welcomed the regional view, forgetful with melodrama from the need to be bundled with world of Fort Worth on a bigger stage. 

 

Unquestionably, four, five, six generations of municipal and civic leaders driven to create separate identities with best-in-class amenities has set North Texas apart in a comparison among peer population centers. Two zoos, Two Arts/Cultural Districts, Two Botanic Gardens, Two (resurgent) downtown settings.... this is potent quality of life stuff now and will only improve as the region evolves it's way into a different peer group. The rise of Plano/Frisco as a place, hopefully one day to emerge as a third downtown congregational node. We'll see if that happens before Downtown Dallas and Las Colinas advance toward a state of contiguous city. 

 

The potential of Downtown Fort Worth as the Tarrant gathering place must be managed with a regional perspective, returning (I guess) to the intent of this thread. What's happening to the social structure in Dallas and Collin is a fantastic opportunity for Fort Worth to, um, build it's brand. 

 

Funny, I always seem consider Arlington as an afterthought. The attractions in that Tarrant County city are as strong or stronger as any in the South Central US, but without a sense of place - at least in my mind. 



#158 Doohickie

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Posted 04 May 2017 - 12:22 PM

Funny, I always seem consider Arlington as an afterthought. The attractions in that Tarrant County city are as strong or stronger as any in the South Central US, but without a sense of place - at least in my mind. 

 

Oooooh, the burn!  :laugh:


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#159 JBB

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Posted 04 May 2017 - 12:46 PM

Arlington is trying hard to create that sense of place with all of the work going on between their downtown and UTA, but the problem is that it is so disjointed and isolated from the stadiums and entertainment district that it will never live up to the potential it would have if they were next door to each other.

#160 johnfwd

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Posted 31 July 2017 - 10:49 AM

For some time I've been concerned that Fort Worth is not being rightly served by the print and media outlets that are supposed to be "local."  Even if they are now aimed broadly at DFW or North Texas, we would hope that Fort Worth gets its share of attention.  I don't believe our city is and I don't know where the fault lies--with the media or with the city. 

 

Case in point is the disproportionate share of advertising by Fort Worth merchants as opposed to those elsewhere in the Metroplex.  I single out auto dealerships as the most glaring example.  On Channels 5 and 11 I've noticed, from a cursory surfing of commercials, that  we see more of Tom Parks, Huffines, and Clay Coolie than of Frank Kent, Moritz, and Bruce Lowrie.  This is just one of many Fort Worth-based industries missing from local commercials.

 

This may sound picky and we've had this discussion before.  But it hasn't been corrected.  is it the fault of Fort Worth merchants who just don't want to bother with media exposure?  Or are the media outlets' sales departments deliberately targeting the Dallas area merchants in a disproportionate manner?

 

Does it make a difference?  It sure does to our local economy when merchants elsewhere use the media outlets to lure consumers to shop with them rather than with local merchants.



#161 renamerusk

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Posted 04 August 2017 - 11:19 AM

..... Even if they [advertisements] are now aimed broadly at DFW or North Texas, we would hope that Fort Worth gets its share of attention.  I don't believe our city is and I don't know where the fault lies--with the media or with the city. ......is it the fault of Fort Worth merchants who just don't want to bother with media exposure?  Or are the media outlets' sales departments deliberately targeting the Dallas area merchants in a disproportionate manner?

 

 I don't think it is the fault of either Fort Worth or the media.  Advertisement dollars spent on the airwaves are becoming less important than dollars 

spent through direct mailing to very specific market area and having a good online presence.

 

For example if you are in the market for a Honda, your GPS information will direct you to the nearest dealer and the convenience of post purchase maintenance and service.

 

In general, TV advertisement may only get you thinking of a particular vehicle and leads into you shopping with the local merchants.



#162 johnfwd

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Posted 09 August 2017 - 06:36 AM

 

..... Even if they [advertisements] are now aimed broadly at DFW or North Texas, we would hope that Fort Worth gets its share of attention.  I don't believe our city is and I don't know where the fault lies--with the media or with the city. ......is it the fault of Fort Worth merchants who just don't want to bother with media exposure?  Or are the media outlets' sales departments deliberately targeting the Dallas area merchants in a disproportionate manner?

 

 I don't think it is the fault of either Fort Worth or the media.  Advertisement dollars spent on the airwaves are becoming less important than dollars 

spent through direct mailing to very specific market area and having a good online presence.

 

For example if you are in the market for a Honda, your GPS information will direct you to the nearest dealer and the convenience of post purchase maintenance and service.

 

In general, TV advertisement may only get you thinking of a particular vehicle and leads into you shopping with the local merchants.

 

I appreciate your insight here, which is focused primarily on the retail auto sales industry.  I singled that one out for illustrative purposes, but the point I wanted to make is that, overall, Fort Worth merchants are mostly absent from the airwaves.  Not so much newspaper advertising.  The Internet appears so amorphous as to identifying a particular advertising market, I think it would be difficult to measure such markets on the basis of geographical location.

 

But TV and radio broadcasting is still a media of measurable geographic location importance  The media can through advertising lure consumers to do their shopping in this locale rather than that locale.  If enough broadcasting ads out there are ubiquitous and continuous in telling us to shop merchants in the Dallas area rather than the Fort Worth area, that's bound to have a profound effect on how people perceive Fort Worth as a market, in my opinion.



#163 PeopleAreStrange

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Posted 09 August 2017 - 12:32 PM

Something to think about: Dallas-Fort Worth is the 5th largest U.S. media market.

 

The Fort Worth area accounts for about 1/3rd of local viewership, while the Dallas area accounts for about 2/3rds of local viewership.

 

Fort Worth companies have to pay market #5 advertising rates, even if their focus is on 1/3 of the viewing area.


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#164 johnfwd

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Posted 11 August 2017 - 06:14 AM

Something to think about: Dallas-Fort Worth is the 5th largest U.S. media market.

 

The Fort Worth area accounts for about 1/3rd of local viewership, while the Dallas area accounts for about 2/3rds of local viewership.

 

Fort Worth companies have to pay market #5 advertising rates, even if their focus is on 1/3 of the viewing area.

Thanks.  I take it you have researched this topic.  Of course I was basing my opinion on an anecdotal observation of a few TV channels but over long enough a period of time to get a perceptual idea of which side of the Metroplex is more favored with retail advertising.  This is not being against the Dallas area which, understandably, should benefit more on account of its larger proportion of population and commerce in the Metroplex.  I'm just concerned about the viability of the markets in Fort Worth.  And, to the extent that Fort Worth merchants are largely ignored by the media, the "Fort Worth" brand (so to speak) is somewhat diminished as a commercial market center.



#165 renamerusk

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Posted 14 November 2017 - 02:23 PM

....The impression given is by this article is  Dallas/(whatever). What do Gordon and the newspaper mean?...For me, it is further evidence that Fort Worth is the largest city in Texas without a hometown paper.

 

 Mr. Gordon's headline is an egregious omission of the City that he supposedly reports to.  Not to mention the City by name is something I can not imagine any other daily paper would do in a similar situation.

 

Also, I applaud and find myself in agreement with the Editor of the Fort Worth Business Press for expressing his outrage with the repeated misprinting of the name of the City. My personal way of writing the name of the City is to write "Fort" instead of Ft.  Just me. :)



#166 johnfwd

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Posted 14 November 2017 - 02:53 PM

 

....The impression given is by this article is  Dallas/(whatever). What do Gordon and the newspaper mean?...For me, it is further evidence that Fort Worth is the largest city in Texas without a hometown paper.

 

 Mr. Gordon's headline is an egregious omission of the City that he supposedly reports to.  Not to mention the City by name is something I can not imagine any other daily paper would do in a similar situation.

 

Also, I applaud and find myself in agreement with the Editor of the Fort Worth Business Press for expressing his outrage with the repeated misprinting of the name of the City. My personal way of writing the name of the City is to write "Fort" instead of Ft.  Just me. :)

 

I sometimes write "Ft," too.  But that's okay.  Our city's historical predecessor, as an Army post, could be Fort or abbreviated "Ft."  Like Ft. Sill or Ft. Chafee.  I'm not even upset if people say "Forth Worth."  At least they are acknowledging the existence of a city and that name distortion is close enough.  What I'm worried about is Fort Worth being meshed into a Metroplex titled "Dallas."  And I've cutely suggested in the past that, if we're going to have a two-city metroplex, why not trade off the title.  Like every five years, it's the "Fort Worth Metroplex" and every other five years the "Dallas" Metroplex.



#167 Doohickie

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Posted 14 November 2017 - 03:16 PM

Amid all this angst, a thought occurred to me:  It's projected that, at some point in the future, Ft Worth is destined to eclipse Dallas in population.  Even when that happens, we will still not be rid of Dallas.  Even if Ft Worth becomes a 900 lb. gorilla, Dallas will be right there as an 850 lb. gorilla.  Or if you think of the two cities as a binary star, we will always be in an orbit around Dallas, and vice-versa.


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#168 renamerusk

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Posted 14 November 2017 - 03:57 PM

.... Or if you think of the two cities as a binary star, we will always be in an orbit around Dallas, and vice-versa.

 

 I don't think that there is ever a time when Dallas will not command a presence in the psyche of the general population. 

 

In my view, the problem arises from Fort Worth's silence and from which it demonstrates a willingness far too often and a willingness to be appeasing with this shared area as being label "Dallas" or being comfortable with the meaningless label "metroplex".  This kind of appeasement continues to push the City into a secondary position when competing for businesses.  Typically these businesses' look into the area follows this pattern when wanting to make a strategic entrance into the area: Dallas - Dallas Suburbs - Fort Worth.

 

If the headlines read by potential businesses who maybe curious about opening or relocating to the area and when those businesses read the headlines extolling it as "Dallas Area";this is very problematic when it comes from a local newspaper that omits "Fort Worth" from its title.

 

Shame on the local newspaper and its lack of display of civic pride.



#169 renamerusk

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Posted 16 November 2017 - 01:04 PM

The headline "Why Dallas may be the best place for Amazon's second headquarters" is inappropriate for a Fort Worth newspaper.

 

 

IS it still a "Ft. Worth newspaper" these days...?

 

 Great question.  When we have to ask, then the doubt may be reasonable. 

 

It is easy to be hyperbolic about S-T's detachment of itself from the City, but it must be called out when it becomes normal for the ST do so.  Printed media is under a lot of pressure, but loyalty to a city and remaining one of the staunches institution of Fort Worth should never be sacrificed for readership. When one is not a bit narcissistic about oneself, usually, no one else will be.

 

It was a dark day back then when the newspaper chose to erase "Fort Worth" from its standard bearer.  The consequences of that decision have been that occasionally the paper is humiliatingly referred to as the Dallas Star Telegram. :eek:



#170 youngalum

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Posted 16 November 2017 - 04:58 PM

The new editors for the FW Star-T are not from this area and have no connection--they are to blame for allowing these things to happen--make your voice heard.



#171 johnfwd

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Posted 17 November 2017 - 07:00 AM

The new editors for the FW Star-T are not from this area and have no connection--they are to blame for allowing these things to happen--make your voice heard.

 

A few weeks ago FWBP hosted a journalism forum featuring as a guest speaker a founder of CBS news online programming.  I mention this because I thought to ask a question, and didn't do so, as to what will happen to "place" identity when all media eventually merges with the Internet.  Whether it's S-T or Channel 5, think about what will happen when this merger occurs completely.  Internet is the World Wide Web where news from New York can compete with news from Fort Worth in one big blob (or blog).  

 

The days of reading about local barbecues or local weddings in a local newspaper may not be coming to an end, but they will probably be drowned out by everything else on the Web.  The only identity left of Fort Worth may be the fact that its a charter municipality of the state of Texas.



#172 Fort Worthology

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Posted 17 November 2017 - 09:50 AM

I am, obviously, biased in this regard, but the ongoing corporate takeovers (and scrubbing of local identities) of so many big daily papers drives home the importance of alternative, locally-owned & locally-focused papers like the Weekly.

 

(And the Star-Telegram still does good work, but their editorial voice is decidedly disconnected from a Fort Worth perspective.)


- Architecture/urban planning/transit blogger, Fort Worth Weekly

Fort Worth District 9 Zoning Commissioner


#173 Austin55

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Posted 18 November 2017 - 12:42 AM

An interesting thing potentially effecting this.
 

The Republican-led FCC voted 3-2 to eliminate the 42-year-old ban on cross-ownership of a newspaper and TV station in a major market.

 

https://www.reuters....s-idUSKBN1DG2R9

Wouldn't be surprised to see "Star-Telegram brought to you by Dallas Morning News" within the next decade.



#174 PeopleAreStrange

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Posted 18 November 2017 - 01:52 AM

Wouldn't be surprised if what you say happens, but this FCC ruling has nothing to do with newspapers owning other newspapers.

 

This ruling essentially means a company who owns a TV station in a market can own the local newspaper as well.

 

Once upon a time, the Star-Telegram, WBAP radio, and WBAP-TV (now KXAS / NBC 5) were all part of the same company.


- Dylan


#175 John T Roberts

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Posted 18 November 2017 - 08:11 AM

PeopleAreStrange, I remember those days when paper, radio station, and television station were all owned by the Amon Carter Family. (At first I was going to actually say Amon Carter, but I then realized that he passed away before I was born.)



#176 Austin55

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Posted 18 November 2017 - 11:13 AM

Wouldn't be surprised if what you say happens, but this FCC ruling has nothing to do with newspapers owning other newspapers.
 
This ruling essentially means a company who owns a TV station in a market can own the local newspaper as well.
 
Once upon a time, the Star-Telegram, WBAP radio, and WBAP-TV (now KXAS / NBC 5) w okere all part of the same company.


Ah, TY for the explanation.

#177 Now in Denton

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Posted 18 November 2017 - 02:08 PM

Hmm ? " We write stories that make a concrete difference in our communities" So says the Star-Telegram . https://twitter.com/...960205843218432 I beg to differ. 



#178 renamerusk

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Posted 18 November 2017 - 02:16 PM

Wow! Instant pushback.  Do you think the S-T  is monitoring the Forum do you think? :ninja:



#179 Now in Denton

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Posted 18 November 2017 - 05:20 PM

Wow! Instant pushback.  Do you think the S-T  is monitoring the Forum do you think? :ninja:

 

I don't know ? But would it kill them to say. We write stories that a make a concrete difference in FORT WORTH and the surrounding "communities" ? 



#180 renamerusk

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Posted 18 November 2017 - 08:38 PM

 

Wow! Instant pushback.  Do you think the S-T  is monitoring the Forum do you think? :ninja:

 

I don't know ? But would it kill them to say. We write stories that a make a concrete difference in FORT WORTH and the surrounding "communities" ?

 

  I hope the S-T is reading The Forum because our comments then reverberates over  into the local mainstream media. :)



#181 John T Roberts

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Posted 19 November 2017 - 08:53 AM

All I have to say is that you would be surprised who reads the forum.



#182 renamerusk

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Posted 19 November 2017 - 01:34 PM

All I have to say is that you would be surprised who reads the forum.

 

 JTR, you have created a potent outlet for the people of Fort Worth to show how it feels and what issues are key for public discourse. We, as members, have an important role in providing thoughtful and relevant points that have a real potential of being read and acted upon by individuals who make up and run the civic institutions of the City.  Thanks to JTR, much of what we discussed here is and has the potential to be dispersed and amplified to a broader audience.

 

I know that I have been enlightened by what I have read on the Forum.



#183 John T Roberts

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Posted 19 November 2017 - 01:37 PM

Thank you.






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