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"Fort Worth": Going, going...gone?


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#151 renamerusk

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Posted 20 January 2017 - 09:30 AM

I'm just saying if they wanted to try to improve their image...

 

 Did you perhaps mean to say "to expand" instead of "to improve?"

 

 I and many of us in Fort Worth do not consider that Fort Worth has a negative image that requires improvement.  Just because some people think that Fort Worth's image is "cheesy" says more about snobbery and a limitation to expand ones horizons or the inability to appreciate something out of the ordinary. 

 

Tourists still seek the "westerners" culture. There was a momentary period when the top attraction for Dallas, the "Grassy Knoll", was supplanted by "Southfork"; now the top attraction in Dallas is once again the "Grassy Knoll" along with the Dallas "cheesy" Cowboys and Cowgirl Cheerleaders.

 

Fort Worth has that something out of the ordinary that tourists really enjoy to engage in.  Instead, of improving Fort Worth's image, I believe that it should receive greater exposure.



#152 Doohickie

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Posted 20 January 2017 - 12:05 PM

*improve awareness* yeah...basically what you said.


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#153 johnfwd

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Posted 01 May 2017 - 01:47 PM

Not intending to criticism FWBP, an excellent magazine, but here's another case in point:  In their latest edition (Focus Real Estate, Page 22), the magazine lists "Tarrant Area Museums."  But of the 26 museums listed, all but four are located in Fort Worth (three in Arlington and one in Grand Prairie).  Aside from wondering why other satellite communities (e.g., North Richland Hills) in the county do not have museums, why not give Fort Worth it's due for having 22 museums?



#154 JBB

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Posted 02 May 2017 - 11:05 AM

So this is how far we've come? 85% of the list is from Fort Worth and that's not good enough? Are my expectations too low since I'm just happy they didn't include something from Dallas?

As for suburbs not having museums, many lack the connection to history and most lack the old money it takes to keep an especially high quality museum up and running.

#155 PeopleAreStrange

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Posted 03 May 2017 - 08:55 PM

"Fort Worth area museums" would sound better than "Tarrant area museums."

 

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There's a local commercial on TV for a company called "Tarrant Roofing," where they refer to their service area as "Dallas metro and Tarrant."

 

They're based in Bedford, but the way they state their service area seems odd to me.


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#156 johnfwd

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Posted 04 May 2017 - 06:12 AM

"Fort Worth area museums" would sound better than "Tarrant area museums."

 

------------------------------------------

 

There's a local commercial on TV for a company called "Tarrant Roofing," where they refer to their service area as "Dallas metro and Tarrant."

 

They're based in Bedford, but the way they state their service area seems odd to me.

I've thought all along that each of these name incidents is trivial in nature, but the point I was making was they may eventually accumulate to an unfortunate public perception.  Business trade names don't concern me as much, in as much as the promoter/organizer has to come up with a unique assumed name to get county clerk and/or secretary of state approval.  In the case cited above, it is proper for a Bedford company to use the name Tarrant rather than Fort Worth.



#157 tamtagon

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Posted 04 May 2017 - 10:13 AM

This has been one of my favorite topics since internet forums began! Thankfully 'internet folks' have calmed to discussing the topic rather than the rivalry.

 

Interesting to note the twist of past flame wars when Dallas - Houston was the focus. The Dallas booster club gleefully welcomed the regional view, forgetful with melodrama from the need to be bundled with world of Fort Worth on a bigger stage. 

 

Unquestionably, four, five, six generations of municipal and civic leaders driven to create separate identities with best-in-class amenities has set North Texas apart in a comparison among peer population centers. Two zoos, Two Arts/Cultural Districts, Two Botanic Gardens, Two (resurgent) downtown settings.... this is potent quality of life stuff now and will only improve as the region evolves it's way into a different peer group. The rise of Plano/Frisco as a place, hopefully one day to emerge as a third downtown congregational node. We'll see if that happens before Downtown Dallas and Las Colinas advance toward a state of contiguous city. 

 

The potential of Downtown Fort Worth as the Tarrant gathering place must be managed with a regional perspective, returning (I guess) to the intent of this thread. What's happening to the social structure in Dallas and Collin is a fantastic opportunity for Fort Worth to, um, build it's brand. 

 

Funny, I always seem consider Arlington as an afterthought. The attractions in that Tarrant County city are as strong or stronger as any in the South Central US, but without a sense of place - at least in my mind. 



#158 Doohickie

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Posted 04 May 2017 - 12:22 PM

Funny, I always seem consider Arlington as an afterthought. The attractions in that Tarrant County city are as strong or stronger as any in the South Central US, but without a sense of place - at least in my mind. 

 

Oooooh, the burn!  :laugh:


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#159 JBB

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Posted 04 May 2017 - 12:46 PM

Arlington is trying hard to create that sense of place with all of the work going on between their downtown and UTA, but the problem is that it is so disjointed and isolated from the stadiums and entertainment district that it will never live up to the potential it would have if they were next door to each other.

#160 johnfwd

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Posted 31 July 2017 - 10:49 AM

For some time I've been concerned that Fort Worth is not being rightly served by the print and media outlets that are supposed to be "local."  Even if they are now aimed broadly at DFW or North Texas, we would hope that Fort Worth gets its share of attention.  I don't believe our city is and I don't know where the fault lies--with the media or with the city. 

 

Case in point is the disproportionate share of advertising by Fort Worth merchants as opposed to those elsewhere in the Metroplex.  I single out auto dealerships as the most glaring example.  On Channels 5 and 11 I've noticed, from a cursory surfing of commercials, that  we see more of Tom Parks, Huffines, and Clay Coolie than of Frank Kent, Moritz, and Bruce Lowrie.  This is just one of many Fort Worth-based industries missing from local commercials.

 

This may sound picky and we've had this discussion before.  But it hasn't been corrected.  is it the fault of Fort Worth merchants who just don't want to bother with media exposure?  Or are the media outlets' sales departments deliberately targeting the Dallas area merchants in a disproportionate manner?

 

Does it make a difference?  It sure does to our local economy when merchants elsewhere use the media outlets to lure consumers to shop with them rather than with local merchants.



#161 renamerusk

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Posted 04 August 2017 - 11:19 AM

..... Even if they [advertisements] are now aimed broadly at DFW or North Texas, we would hope that Fort Worth gets its share of attention.  I don't believe our city is and I don't know where the fault lies--with the media or with the city. ......is it the fault of Fort Worth merchants who just don't want to bother with media exposure?  Or are the media outlets' sales departments deliberately targeting the Dallas area merchants in a disproportionate manner?

 

 I don't think it is the fault of either Fort Worth or the media.  Advertisement dollars spent on the airwaves are becoming less important than dollars 

spent through direct mailing to very specific market area and having a good online presence.

 

For example if you are in the market for a Honda, your GPS information will direct you to the nearest dealer and the convenience of post purchase maintenance and service.

 

In general, TV advertisement may only get you thinking of a particular vehicle and leads into you shopping with the local merchants.



#162 johnfwd

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Posted 09 August 2017 - 06:36 AM

 

..... Even if they [advertisements] are now aimed broadly at DFW or North Texas, we would hope that Fort Worth gets its share of attention.  I don't believe our city is and I don't know where the fault lies--with the media or with the city. ......is it the fault of Fort Worth merchants who just don't want to bother with media exposure?  Or are the media outlets' sales departments deliberately targeting the Dallas area merchants in a disproportionate manner?

 

 I don't think it is the fault of either Fort Worth or the media.  Advertisement dollars spent on the airwaves are becoming less important than dollars 

spent through direct mailing to very specific market area and having a good online presence.

 

For example if you are in the market for a Honda, your GPS information will direct you to the nearest dealer and the convenience of post purchase maintenance and service.

 

In general, TV advertisement may only get you thinking of a particular vehicle and leads into you shopping with the local merchants.

 

I appreciate your insight here, which is focused primarily on the retail auto sales industry.  I singled that one out for illustrative purposes, but the point I wanted to make is that, overall, Fort Worth merchants are mostly absent from the airwaves.  Not so much newspaper advertising.  The Internet appears so amorphous as to identifying a particular advertising market, I think it would be difficult to measure such markets on the basis of geographical location.

 

But TV and radio broadcasting is still a media of measurable geographic location importance  The media can through advertising lure consumers to do their shopping in this locale rather than that locale.  If enough broadcasting ads out there are ubiquitous and continuous in telling us to shop merchants in the Dallas area rather than the Fort Worth area, that's bound to have a profound effect on how people perceive Fort Worth as a market, in my opinion.



#163 PeopleAreStrange

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Posted 09 August 2017 - 12:32 PM

Something to think about: Dallas-Fort Worth is the 5th largest U.S. media market.

 

The Fort Worth area accounts for about 1/3rd of local viewership, while the Dallas area accounts for about 2/3rds of local viewership.

 

Fort Worth companies have to pay market #5 advertising rates, even if their focus is on 1/3 of the viewing area.


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#164 johnfwd

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Posted 11 August 2017 - 06:14 AM

Something to think about: Dallas-Fort Worth is the 5th largest U.S. media market.

 

The Fort Worth area accounts for about 1/3rd of local viewership, while the Dallas area accounts for about 2/3rds of local viewership.

 

Fort Worth companies have to pay market #5 advertising rates, even if their focus is on 1/3 of the viewing area.

Thanks.  I take it you have researched this topic.  Of course I was basing my opinion on an anecdotal observation of a few TV channels but over long enough a period of time to get a perceptual idea of which side of the Metroplex is more favored with retail advertising.  This is not being against the Dallas area which, understandably, should benefit more on account of its larger proportion of population and commerce in the Metroplex.  I'm just concerned about the viability of the markets in Fort Worth.  And, to the extent that Fort Worth merchants are largely ignored by the media, the "Fort Worth" brand (so to speak) is somewhat diminished as a commercial market center.






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