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Sheraton Fort Worth Hotel

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#101 ramjet

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Posted 31 July 2008 - 07:59 PM

QUOTE (John T Roberts @ Jun 15 2008, 06:50 PM) <{POST_SNAPBACK}>
Here's one from the Water Gardens:


Hmm... Looking at the above pic, maybe one could think of the brown brick sides as a bow to the Water Gardens. Sort of an architectural irony - dark, sober masonry ivy from the terra firma below shooting up the side of a whimsical, neon bon mot of a structure jutting skyward, producing stark contrast and visual conflict... Or maybe, when sober, it's just a dang head scratcher!

#102 RD Milhollin

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Posted 31 July 2008 - 09:21 PM

QUOTE (ramjet @ Jul 31 2008, 07:59 PM) <{POST_SNAPBACK}>
QUOTE (John T Roberts @ Jun 15 2008, 06:50 PM) <{POST_SNAPBACK}>
Here's one from the Water Gardens:


Hmm... Looking at the above pic, maybe one could think of the brown brick sides as a bow to the Water Gardens. Sort of an architectural irony - dark, sober masonry ivy from the terra firma below shooting up the side of a whimsical, neon bon mot of a structure jutting skyward, producing stark contrast and visual conflict... Or maybe, when sober, it's just a dang head scratcher!


I still think it needs some sort of "green" relief, especially across the street from the Water GARDENS.

#103 John T Roberts

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Posted 31 July 2008 - 09:48 PM

Shula's 347 Grill is putting up awnings and signage. That was on last month's DDRB Agenda. On this month's DDRB, the Sheraton will be putting another sign on the base of the building. From what I could tell, it would be a larger version of the one above the east entrance.

#104 Big Frog II

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Posted 01 August 2008 - 11:57 AM

Had a chance to go to an event at the Sheraton celebrating the opening of Shula's 347 Grill. We toured the hotel lobby, restaurant, and ballroom where the party was held. I thought all three were very nice venues. I will go back to eat at the restaurant and let you know what I think. The only problem I saw was the valet/check-in parking is awkward. You drive past the exit to turn into the covered area. Many people were trying to turn into the exit, which caused a lot of problems. Other than that, the evening went smoothly until it was time to go. We overwhelmed the parking staff at that time. Oh well, there are always rough spots with any opening.

#105 Brian Luenser

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Posted 26 August 2008 - 08:18 PM

Walking by the Sula's 347 Grill this evening, I realized it was open. Guess it has been open a while but the first I have seen customer's going in and out. Have not seen a picture of it yet. Let's take a look. Shall We?


www.fortworthview.com

#106 Sam Stone

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Posted 27 August 2008 - 06:29 AM

That cannot possibly be the final signage. Did someone mix up feet and inches a la Spinal Tap?

#107 Brian Luenser

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Posted 27 August 2008 - 07:33 AM

QUOTE (Sam Stone @ Aug 27 2008, 07:29 AM) <{POST_SNAPBACK}>
That cannot possibly be the final signage. Did someone mix up feet and inches a la Spinal Tap?



Sam, you were on to something. You were just a little hasty, as they did more work on this place in the night. When I went back over this morning to tell them about your idea of increasing the size of the sign, I realized that it was not a size issue, just a quantity issue. Look at this morning's shot!




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#108 Dismuke

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Posted 27 August 2008 - 12:18 PM

QUOTE (cbellomy @ Jun 16 2008, 05:46 PM) <{POST_SNAPBACK}>
The new facade will, in 20-30 years, lead to a FW Forum thread along the ones we've had about the 1967 base of the Simpson Building: "What on Earth were they thinking?!"



I don't think so. There is a very crucial difference between the two: The original base of the Baker/Simpson building, whether or not one has a taste for its particular style, was a work of quality, craftsmanship and beauty. It was replaced by ugly, generic concrete panels. What happened to that building was like taking a crystal goblet and covering it up with special paint for the purpose of making people think that it is a cheapo 3 for $1 cup purchased at Wal-mart.

By contrast, that hotel had neither quality, craftsmanship or beauty. It was utterly bland and unremarkable from day one - and as you mentioned in the part of your posting removed from the above quotes, the very best aesthetic remedy for the thing is a bunch of TNT. So, unlike the Baker/Simpson Building, the remodel is NOT a example of something being botched up because the was nothing there to botch up in the first place.

Observe that one very rarely hears complaints about earlier buildings that were heavily remodeled in the 1930s. Two that come to mind are the Shelton Building in Fort Worth and the Ambassador Hotel in Dallas (built in 1905 as the Park Hotel). There are instances when such remodelings are sad in retrospect in that they resulted in something really neat being destroyed. But the final products of such remodelings usually have aesthetic merit in their own right. That's because good taste still existed in the dominant popular culture of the 1930s - something that had been utterly discarded into the sewer by the late 1960s and the 1970s.

On the other hand, most buildings from the 1960s and 1970s are like that hotel in that the best remedy for them from a purely aesthetic standpoint is a big bundle of TNT. From a purely structural standpoint, however, such buildings very often still have economic value. In many cases, the remodel is being done by someone who has FAR MORE good taste than the original architect and constitutes an improvement. For example, the former BankOne Building now The Tower. Before it was hit by the tornado, that building was in strong competition with Burnett Plaza for being the second most visible eyesore on the downtown skyline after the Southwestern Bell/SBC/AT&T/Whatever They Call Themselves Next Week complex. That building was not just bland, it had subtle aspects that deliberately pushed the thing in to the category of being downright drab. The new skin as The Tower - while certainly not remarkable in its own right - constitutes a VAST improvement and at least removes the building from the eyesore category.

I will admit that some remodels I have seen change a building from the eyesore category to the absurd category. In some cases, what they will do is keep most of the original 1970s ugliness intact and arbitrarily slap on a few classically inspired details with cheapo materials that make absolutely no sense and result in a bizarre contradiction. In those cases, I would submit that the ugly original is better on grounds that honest ugliness is superior to pretentious ugliness.

As for the hotel, the only real problem I have with the remodel is the orange. What on earth are they thinking? And why paint the orange on in an upside down "U" arrangement? I guess the orange draws attention to the building - but why? Drawing attention to itself is the LAST thing that a building that bland and unremarkable should want to do. The best it can strive for is to blend in and be as unobjectionable as possible. The orange gives it a sort of "third word" quality. I suppose it could have been worse and instead of orange they picked purple or hot pink. But the fact it could be worse still does not say anything in favor of the loudness of the orange. People who factor in cool looking buildings as a criteria for selecting a hotel are NOT going to stay there in the first place. They need to cash in on the brand name, or attractive pricing, good service, nice amenities in rooms or something else. It is not like they are on the Interstate and needing to use the building to stand out and lure in drive-by travelers without reservations looking for a last minute place to spend the night. If they would just tone down the colors a bit, it would achieve the status of something unobjectionable that fits into its surroundings in an okay manner.

The only circumstances under which I can see people in the future regretting the remodel is if we ever get to the point that very few examples of 1970s architecture remain standing and they need some examples as novelties and reminders of how bad things were. It would be great if we could be so lucky.

My guess is that, unless the economy goes way down and stays way down, in 30 years that hotel will have either undergone another exterior remodel or they will bring out the TNT. What they have done with it will not age well. Certainly all of the soot from the nearby highways will not be kind to the new panels and it will need a repaint or water blasting. Meanwhile, the exteriors of the Blackstone, Hotel Texas and probably even the new Omni that they are building will still be as attractive as they are today and not cry out for being covered up.

Yes, trends come and go and sometimes things fall out of fashion. But anybody who bases his tastes entirely on whatever happens to be fashionable at any given moment - well, such a person is a mere sheep and does not have any authentic taste of his own. Changing fashions aside, the bottom line is that age cannot give an ugly building beauty any more than a trendy architecture critic can give an unremarkable building authentic significance by merely asserting that it is somehow significant. The only merits that age can give a building are history and novelty. Most 1970s buildings were butt ugly and unremarkable when they were new. They were built in such large numbers, especially in this part of the country, that it will be a very long time before they have any significant novelty value. Some might develop history based on events that take place in them. And here and there one might even find a few that do have some authentic aesthetic merit. But the vast majority of buildings what were butt ugly and unremarkable new buildings will become butt ugly and unremarkable old buildings.
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#109 Templeofheaven

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Posted 27 August 2008 - 08:22 PM

Just a thought... does it look like a Discount Tire shop?

QUOTE (monee9696 @ Aug 27 2008, 08:33 AM) <{POST_SNAPBACK}>
QUOTE (Sam Stone @ Aug 27 2008, 07:29 AM) <{POST_SNAPBACK}>
That cannot possibly be the final signage. Did someone mix up feet and inches a la Spinal Tap?



Sam, you were on to something. You were just a little hasty, as they did more work on this place in the night. When I went back over this morning to tell them about your idea of increasing the size of the sign, I realized that it was not a size issue, just a quantity issue. Look at this morning's shot!





#110 ramjet

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Posted 11 December 2008 - 07:27 PM

Well, I just returned to Austin from a 3-day stay at the Sheraton. I was there for a national conference (about 15O folks) being held in Fort Worth. For what its worth, my 10 cent review:

Clearly the bucks were allocated to the rooms. The seemingly half finished outside led to a nice, but spartan lobby and common areas (nice furniture, but I think they needed more wall art); which led to really nice, individual rooms. In fact, the beds were great! Big, appropriately firm, quality, and covered with nice linens (although I've never figured out why hotels put so many pillows on beds - most of mine usually end up on the floor.) And the flat screen TVs were actually hooked up to HD stations (I also find that most hotel flat screens have the crummy analog pictures.) The staff were especially professional, friendly, and knowledgeable.

My one dig was that the gift shop only sold USA Today and the "D" Morning News. When I commented to the shop keeper "are you kidding they don't sell the Star-Telegram?" - she looked knowingly and noted she warns her manager every day that this is not good for community relations. I've forwarded an email to Starwood....

But best of all, the participants were shuttled to Sundance Square to eat, drink, and shop on two nights. And I overheard many positive comments about downtown, the Bass Hall, the Christmas lights, how they'd "always heard Fort Worth was a nice place, but had no idea how really beautiful it was" (actual unedited and unprompted quote). By the way, despite the cold, the streets, stores, and restaurants were full on these Tuesday and Wednesday nights...

#111 Joshw

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Posted 30 March 2012 - 08:26 AM

Sheraton files for bankruptcy:

http://www.star-tele...otel-files.html

I wonder if the Omni is taking away from their Convention Center traffic.

#112 ron4Life

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Posted 15 May 2012 - 08:04 AM

Shula's 347 grill, is it still operating out of the Sheraton Hotel? The signage has somehow left the building, hmm...

#113 JBB

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Posted 15 May 2012 - 10:06 AM

The Fort Worth location is no longer listed on their website, so I would assume it's gone. I have to say that I've never heard anyone that I know mention that they ever ate there. Terrible location and it just never really got a lot of buzz.

#114 Jeriat

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Posted 15 May 2012 - 10:31 AM

So...... appartments? Office space? Tear down for more parking?

Which direction should we go, here?

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#115 Dismuke

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Posted 15 May 2012 - 10:57 AM

So...... appartments? Office space? Tear down for more parking?

Which direction should we go, here?



My guess is someone buys the thing at a very good price out of bankruptcy and operates it as a somewhat lower priced hotel.
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#116 elpingüino

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Posted 15 May 2012 - 11:29 AM

So...... appartments? Office space? Tear down for more parking?

Which direction should we go, here?


I believe JBB was referring to the Shula's restaurant, which has closed. The hotel is still open, and from the sounds of things, is going to be booked solid during the state Republican convention.

#117 Jeriat

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Posted 15 May 2012 - 11:55 AM


So...... appartments? Office space? Tear down for more parking?

Which direction should we go, here?


I believe JBB was referring to the Shula's restaurant, which has closed. The hotel is still open, and from the sounds of things, is going to be booked solid during the state Republican convention.


Oh. Must have read that wrong...

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8643298391_d47584a085_b.jpg


#118 RD Milhollin

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Posted 17 October 2012 - 09:01 AM

The saga continues:

http://www.star-tele...nce-to-buy.html

Dallas-based Prism Hotels and Resorts will be bidding against the former owners of the Fort Worth Sheraton in bankruptcy court. The judge says he wants the case disposed of quickly, by the end of the year. Prism wants to keep the Sheraton franchise, I think that would be a good thing; Fort Worth needs the Sheraton brand downtown. It is recognized, if conventional, but changing the name again would cause confusion in the market, and result in extra costs. Presidio, the company that acquired and remodeled the long-time semi-abandoned property across from the southern end of the Convention Center but then defaulted on loans will bid as well. It is a shame that they were forced to relinquish the property after doing what appears to be a fine job of rehabbing and bringing back to life a facility that was thought by some as best scrapped. The city needs to get busy and book more meetings and events into the Convention Center so it can pay for the extensive remodeling done over the past few years and the hotels have located here and that depend on those meetings can stay in business.

#119 John T Roberts

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Posted 17 October 2012 - 11:03 AM

RD, you bring up an interesting point about the Convention Center. I'm wondering how many conventions the center books every year. It seems like there's always something going on at the center when I'm on that end of town.

#120 Ron Payne

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Posted 17 October 2012 - 02:01 PM

As I drive past the Convention Center every morning and every evening, I can confirm that it does seem to be busy most of the time. Very few weekends go by without crowds of some sort filing in and out of the buildings, and there are times where it's a daily occurrence. There seem to be a lot of conferences or seminars with goofy, er, clever logos hanging over the doors indicating one get-rich-quick scheme or another, but they definitely bring in the suckers, er, attendees!
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#121 prideftw

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Posted 19 October 2012 - 06:31 AM

It is busy. I work with MHMR of Tarrant County supported employment for special needs, and we have just sent a client there for employment as a dish washer.

#122 RD Milhollin

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Posted 19 July 2013 - 07:35 AM

The Presidio folks are back. New renovations are coming according to the S-T story.

 

http://www.star-tele...adlines-default



#123 ramjet

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Posted 19 July 2013 - 12:05 PM

Good news about a reno.  The hotel has a lot of potential, but has not been up to par as a Sheraton on my last visits there.  Maybe they can also do something to tie together all the different architectural and design elements of the building. Holy cow, there's just lot going on with hotel's exterior.  And not really in a good way.



#124 prideftw

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Posted 19 July 2013 - 12:12 PM

I hope they modernize the design some. I mean I think it would be a good way to compete with the other hotels.



#125 cberen1

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Posted 19 July 2013 - 12:31 PM

I think they could just change the color on the yellow part to something that belnds better with the brown brick.  The beige color is probably ok.  The yellow is garish.



#126 BlueMound

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Posted 17 March 2017 - 02:25 PM

They are finally painting the South facing of the Sheraton !!

#127 Jeriat

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Posted 18 March 2017 - 01:14 PM

They are finally painting the South facing of the Sheraton !!


...they weren't finished?

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#128 John T Roberts

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Posted 18 March 2017 - 02:23 PM

They were not.  They stopped painting the building quite some time ago.  The south side of the building was only partially repainted.







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