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Highpointe on S. Main (Coca-Cola bldg)

Near Southside Apartments Residential S main

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#1 Austin55

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Posted 05 January 2015 - 03:07 PM

Proposed 198,800 sqft, 227 unit, 6 floor apartment building at S. Main and Pennsylvania. Notably, the Coca Cola building will be restored and used as offices and a gym for the complex. 

 

Kevin mentioned here that construction fencing is up, FWBP reported construction would start January 2015, so it could be happening. 

 

 

Seneca is asking for $2.5 million in reimbursement from the TIF for its a 198,800-square-foot project, called Highpointe on South Main at the southwest corner of Pennsylvania Avenue and South Main.

Seneca plans to demolish an old Coca-Cola warehouse, but preserve the Coca-Cola office building at the corner.

The six-story apartment building would be all-new.

Seneca plans streetscape improvements such as lighting and trees. Part of the reimbursement would go toward the demolition and environmental abatement, allowed under the TIF.

The developers plan to start construction by January 2015 and complete it by July 31, 2016

 

The project is directly across Pennsylvania from the currently under construction Victory Medical Center.

 

 

Here's the lot as it looks today. 

 

kJnC0lD.jpg

 

Despite quite a bit of searching, I've not been able to find any renderings of what it might look like. 



#2 Austin55

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Posted 08 January 2015 - 03:11 AM

So driving past tonight, didn't notice anything interesting from Penn or Main. So I decide to use Galveston Ave to do a U-turn, and to my surprise, the entire backside of the building is getting torn down. 

 

YXhBElV.jpg

 

So I guess this thing is officially underway!



#3 John T Roberts

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Posted 08 January 2015 - 10:23 PM

Austin, I want to thank you for getting out and photographing all of these construction projects.  It has become more difficult for me, since I don't get out of the office much any more.



#4 Austin55

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Posted 08 January 2015 - 10:45 PM

I enjoy playing reporter John. 

 

I'm really bothered that I can find any rendering, siteplans, etc of this project. The Seneca page seems to be dead, there's no mention of an architect, builder, manager, or anything anywhere. 



#5 John T Roberts

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Posted 08 January 2015 - 10:48 PM

I do know one of the parties involved, so I will see if I can get something from him.



#6 John T Roberts

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Posted 21 January 2015 - 08:49 AM

I'm still working on getting copies of the renderings for this project.



#7 Austin55

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Posted 27 January 2015 - 01:36 AM

John, that'd be fantastic. 

 

Looks like the demoltion phase is about wrapped up, they made quick work of the old warehouse structure. Only the 2 floor building on the corner remains. 

 

Lwz8qmN.jpg

 

4TeDsRD.jpg



#8 John T Roberts

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Posted 27 January 2015 - 08:56 AM

To get that many units on this site, it makes sense that all of the warehouse buildings would be demolished.  The office building is the only one that had any architectural significance. 



#9 Austin55

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Posted 12 February 2015 - 05:12 PM

Not this building but rumor is the building across Main (SW corner) that you can see on the right side of the 2nd pic in post 7 may soon contain bank office and a restruant... If I knew more I'd start a thread but thats it currently.


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#10 John T Roberts

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Posted 12 February 2015 - 07:45 PM

That building is planned for redevelopment.



#11 Fort Worthology

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Posted 13 February 2015 - 09:06 AM

Awesome news!  About time more got rolling on S. Main.


--

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#12 Doohickie

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Posted 16 February 2015 - 12:28 PM

And the little Republic Street Bar a block east will finally have a neighborhood to be a neighborhood bar for. Nice little place, if you haven't been.
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#13 Austin55

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Posted 16 February 2015 - 01:38 PM

This intersection is gone nuts. Probably won't be long till the Northeast corner gets development to.

#14 Doohickie

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Posted 16 February 2015 - 02:25 PM

Maybe it'll be the center of South Main Village.
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#15 Jeriat

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Posted 16 February 2015 - 06:15 PM

Maybe it'll be the center of South Main Village.


Not a bad idea...

7fwPZnE.png

 

8643298391_d47584a085_b.jpg


#16 John T Roberts

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Posted 12 March 2015 - 09:21 AM

Here is how the project is going to look:

 

71658_1425876739_highpoint-large.jpg



#17 Austin55

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Posted 12 March 2015 - 09:26 AM

Massive!

#18 Fort Worthology

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Posted 12 March 2015 - 10:06 AM

That looks fantastic! 


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#19 Austin55

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Posted 08 July 2015 - 04:51 PM

The site prep is in full swing. A small portion of concrete has been poured next to the Coca-Cola building. 

 

I believe the lot diagonally across the intersection is being used as staging, on the NE side. There is a bunch of construction equipment on the land., and recently a small facade example has appeared and looks similar to what John has shared. Maybe someone can confirm that. 



#20 Urbndwlr

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Posted 20 July 2015 - 02:35 PM

I disagree with Kevin. 

 

I really do not like the multi-colored aspect of the design shown.  I realize that is a move that many architects and developers of multifamily projects are using these days to try to keep the buildings from appearing monolithic, but I think the practice of simply throwing patches of different colors on the facade to make it appear more nuanced is a bad habit. 

 

I am generally saddened by the state of the art in multifamily development.  I know I know - the economics greatly influence what options they have.   Its just that they all seem to be doing the SAME THING in every neighborhood, in every city.

 

I hope the developer and their architects are going to make this project less ordinary, less arbitrarily colorful, and durable from both a design and construciton perspective. 



#21 Austin55

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Posted 20 July 2015 - 03:38 PM

Yea I agree that a lot of these developments look pretty bad. The Linwood Elan one is not good to look at at. The Phoenix looks pretty good,  aa so several along South Samuels. 

 

Hopefully whatever goes up in the Stockyards looks reasonable and period appropriate. 



#22 Zetna

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Posted 21 July 2015 - 10:35 AM

I disagree with Kevin. 

 

I really do not like the multi-colored aspect of the design shown.  I realize that is a move that many architects and developers of multifamily projects are using these days to try to keep the buildings from appearing monolithic, but I think the practice of simply throwing patches of different colors on the facade to make it appear more nuanced is a bad habit. 

 

I am generally saddened by the state of the art in multifamily development.  I know I know - the economics greatly influence what options they have.   Its just that they all seem to be doing the SAME THING in every neighborhood, in every city.

 

I hope the developer and their architects are going to make this project less ordinary, less arbitrarily colorful, and durable from both a design and construciton perspective. 

Thank you!!!!! I totally agree....it's almost like a high rise retail suburban strip mall w/ all the different materials and elevations...just so typical these days and in the future we'll be saying "Oh, that's so 2010's"...look at the Coca Cola building for inspiration; simple, monolithic w/ a few nice details...you could have almost done a big 20's factory look w/ steel windows.



#23 Austin55

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Posted 29 July 2015 - 08:47 PM

I'm not sure, but I think this is a facade mock up for this project, even though its placed diagonally across the street on the NE side of the intersection. 

 

DSC_0884.jpg

 

None of the foundation has been poured but a lot has been excavated, pipes and forms are in, theres a large hole for what I assume is a small amount of below grade parking. 

 

DSC_0886.jpg



#24 pelligrini

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Posted 30 July 2015 - 01:05 PM

I'm sure the mock up caddy-corner from the site is for the apartments. I think they changed the materials on it recently, possibly just the brick.

 

I believe they have poured the piers for the larger part. There is a foundation in place on the Main St. side though. The rains slowed everything down quite a bit, the excavation was always being pumped out. The SWPP plan seemed to work pretty well.

 

I wish they would finish the street construction on Pennsylvania. One lane each way is no problem, but it can be unsafe when traveling West. There's no longer a bike lane (which I hardly ever had seen used by bicycles). Pedestrian and assisted pedestrian movement (scooters) can spill into the narrow westbound lane since the sidewalk next to the partly constructed medical building to the North is really overgrown. That can been seen in your last photo.


Erik France


#25 Austin55

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Posted 10 January 2016 - 07:37 PM

Just a drive by shot today leaving town. 1/10/16.

 

IMG_20160110_1626441_zpsdvsw1pqn.jpg



#26 Austin55

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Posted 09 February 2016 - 10:17 PM

Some bad night shots. This thing is huge though. Pretty much totally filled out now. 

 

DSC_0842_zpsxd1f97c0.jpg

 

DSC_0841_zpsz5ghguwz.jpg



#27 johnfwd

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Posted 11 February 2016 - 07:59 AM

Excellent photos.  Isn't this near the Rarh and Sons brewery?  Until the city completes the street improvements in that area, it'll be a pain for motorists to access.



#28 Doohickie

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Posted 12 February 2016 - 10:43 PM

Main is supposed to complete this year I believe. Not sure it's going to happen though, it seems like they keep digging the same holes over and over.


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#29 Austin55

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Posted 26 February 2016 - 01:55 PM

2/26/16. 

 

 

DSC_1220_zpsavo1p3ei.jpg



#30 NSFW

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Posted 26 February 2016 - 02:01 PM

This is looking great. It almost makes me wish I still worked down the street at the dairy plant.

Adrian


#31 Jimmy

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Posted 23 May 2016 - 11:40 AM

Drove by this project this weekend.  The photos posted on here don't really do it justice in regard to how big it is.  



#32 jefffwd

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Posted 23 May 2016 - 01:47 PM

Who is the buider of this project?  It looks amazing!  Crimson by any chance?



#33 Austin55

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Posted 24 July 2016 - 11:12 AM

Nearly all the facade is up. I can't say I'm a fan of the colors.

 

CoJVVLYUIAAd3SG.jpg



#34 Jeriat

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Posted 24 July 2016 - 01:25 PM

Just waiting for the other projects along S. Main to come so it won't feel so "isolated". 


7fwPZnE.png

 

8643298391_d47584a085_b.jpg


#35 John T Roberts

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Posted 24 July 2016 - 05:19 PM

I can't believe how much it dwarfs the old Coca-Cola Building!



#36 Austin55

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Posted 02 August 2016 - 04:18 PM

Here's a website for the apartments. There are some nice drone pictures.

http://www.highpointonsouthmain.com/

#37 Jeriat

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Posted 02 August 2016 - 10:19 PM

On the main page:

"Urban Living in Dallas Forth Worth"

 

^^^ Can anyone spot the problem...?


7fwPZnE.png

 

8643298391_d47584a085_b.jpg


#38 renamerusk

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Posted 03 August 2016 - 11:43 AM

I can't believe how much it dwarfs the old Coca-Cola Building!

 

Yhugh! :swg:



#39 Zetna

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Posted 07 August 2016 - 10:48 AM

I don't like it at all....I applaud them saving the Coca-Cola structure, but the new structure doesn't seem to relate to it at all....the Coca Cola building actually looks more modern in its simplicity! it would have been nice if the parapet line and brickwork of the Coca Cola structure were carried all the way around and then the top floors from 3-6 were simple forms in 1-2 materials / colors max.



#40 Dylan

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Posted 07 August 2016 - 06:09 PM

On the main page:

"Urban Living in Dallas Forth Worth"

 

^^^ Can anyone spot the problem...?

 

Yes, I can see two problems.


-Dylan


#41 Urbndwlr

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Posted 11 August 2016 - 12:26 PM

Agree with Zetna that the colors and seemingly arbitrary variation are not successful. 

Understandably running brick all the way up each facade would be quite a bit more expensive, but there are other materials that can be used too, other than EIFS/Dryvit.

 

I also wish they put the simulated divided lites on the outside of the windows in the Coca Cola building rather than only on the inside of the glass.  Looks cheap even though cost difference would be minor to put them on the outside. 

 

As the misspelling on their web site suggests, there might be some lapses in attention to detail here. 

Still, I'm glad to have the additional residential density there and am glad that the Coca Cola building was saved and incorporated.  



#42 fortworth81

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Posted 11 August 2016 - 02:38 PM

I agree.  And having the brick go all the way up to the 5th floor, and then just abruptly ending it in the middle of the window gives it such an unfinished look.  Could they really not carry it up one and a half more floors, at least on that side with the Coca-Cola building.  This bothers me more than the colors used.   I will have to say the Coca-Cola stands out as the real gem in this development. 



#43 Dylan

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Posted 11 August 2016 - 03:38 PM

Wait, the brick is designed to stop at the 5th floor window?

 

When I first saw the previous picture, I thought they simply weren't done putting up brick. Yikes.


-Dylan


#44 Austin55

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Posted 11 August 2016 - 04:00 PM

These large multifamily buildings are great at providing an urban feel and injecting hundreds of new residents into one neighborhood but rarely do they look nice.

#45 Zetna

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Posted 12 August 2016 - 07:59 AM

I think if matching brick went only as high as the Coca Cola parapet and all the way around then you could have done 1 color / material above that that could be a cheaper thing and tied the old building in better.....I do believe residential structures for hundreds of people can look nice, but this trend lately of too many forms and materials makes most of them ugly.......don't know if this is developer or architect driven.



#46 pelligrini

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Posted 12 August 2016 - 09:36 AM

Understandably running brick all the way up each facade would be quite a bit more expensive, but there are other materials that can be used too, other than EIFS/Dryvit.

 

 

They used real stucco, I do think it was just a two coat system though, scratch/brown and a color coat. Going all the way up with brick for a taller building like that is more expensive and a bit more difficult structurally. It wouldn't have been too hard with this structure since it also had some concrete floors too.

 

I think if matching brick went only as high as the Coca Cola parapet and all the way around then you could have done 1 color / material above that that could be a cheaper thing and tied the old building in better.....I do believe residential structures for hundreds of people can look nice, but this trend lately of too many forms and materials makes most of them ugly.......don't know if this is developer or architect driven.

 

I'm guessing the color choices were more developer driven. The mock up walls fabricated when they were still digging holes on the site changed a few times.

 

I think keeping it separate and different from the old Coke building works a lot better than wrapping some similar material around the new building. Doing so would really change the perceived massing and well proportioned look of the old brick building. 

 

If you haven't seen it from the ground, you ought to. I drive by it every day (hoping that someday Main Street will be open). I didn't like it much at first, especially when it was just partly finished. It is growing on me.


Erik France


#47 Zetna

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Posted 12 August 2016 - 12:58 PM

Yeah, I live near there, so have seen it...and maybe I can see the old building standing on its own a bit, but it doesn't look tied in at all....I think it could have stood to tie in w/ massing, proportion, window fenestration, cast stone detail, something.....that said, I think these large buildings need to be simpler in massing and number of colors / materials...they look like Disneyland got together w/ an outlet mall.



#48 Austin55

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Posted 05 October 2016 - 11:07 AM

xOsp10k.jpg



#49 Zetna

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Posted 06 October 2016 - 06:01 PM

What a stinker! They can't even match up the brick color to the old structure....passed by it today and thought the brick was a better match with a mid-70s 7-11 !



#50 Urbndwlr

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Posted 07 October 2016 - 10:01 PM

I am sorry to say that Zetna is right.  The design of the new structures is really disappointing.  

Did anyone catch the name of architecture firm on this project?
 

 

It is hard to isolate one or two elements that are to blame for the unsuccessful design - there are so many. 

In my opinion, they could have used the same material palette, arranged differently (with different color scheme) and made this much better.  Sorry to be so harsh here, but this seems to be the type of architect who thinks mediocrity is good enough and they get hired by developers because they just get it done, and don't push back b/c they just collect their fees and move along.  (It is also possible that they are totally unaware of how bad this looks)

 

I know the Near Southside has a design review and development committee.  Unfortunately this is evidence that often mediocre design makes it through because the design review/approval cannot force certain changes or (maybe in this case) they recognize it has taken about a decade to get this project off the ground so one presumes they would take it a little easier on the developer since they have seen several try and fail to build an apartment project on this site.

 

Let's all learn from our mistakes and do better in the future. 







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