That one portion of the facade is original to the second phase of the shopping center. The two adjacent stores have covered over that brick facade. I will go back and check some of my archives to see what I can determine. With all of the construction and with Barnes & Noble and Blue Mesa closing, I don't go over there at all.
I remember when they built the Freebird and Gorjana stores! They opened in spring 2023.
It's interesting to see how they've added new façades on the newer stores instead of showing the shopping center's original façade. This seems to be a trend in retail as of late; it makes the individual brand's look take priority over that of the entire shopping center.
It does make sense as to why you might not visit; UPV definitely has a lot less in their lineup for those who aren't feminine-identified like myself, at least on the fashion side of things. There's still J. Crew, and Lululemon and Nike have some men's stuff, but as far as I can tell, every other fashion retailer there exclusively caters to those who would wear women's clothes. As a feminine-identified person I don't mind, but as someone who used to be a guy, I can sympathize with guys being "brought along for the ride" by their female partners.
Since my transition I've almost exclusively visited UPV for White House Black Market. I've actually shopped at their North East Mall location since 2017, mainly because they had a newer store (opened 2014) with more-spacious fitting rooms, but I started going to UPV in early 2022.