...and for the first time, the word "Colonial" is not in the official name of the tournament. For at least the next six years, it will be known as (although certainly never referred to locally) as the Dean & DeLuca Invitational.
Maybe you're as confused as I was initially. Dean & DeLuca, apparently, is a Wichita based high-end grocery chain that currently does not have a location anywhere in Texas.
According to the FWST article, however, they do have plans to expand into Texas (and specifically, DFW, though a Fort Worth location was not specified).