What does "Fairmount" mean; is it an active verb?
I just mean instead of stark blocky details like the projecting concrete square balconies, that they should emulate details in the neighborhood, especially the adjacent buildings, which would make it more in step with the area.
For instance, from the link PeopleAreStrange posted above,
Instead of the stark concrete cubes for the balconies on the front, they could have used something more similar to the white bump-out on the upper right, with a distinct roof instead of just a concrete slab, and fill in the space between balconies with patterned spaces similar to the spaces between the windows. Maybe use concrete forms with details similar to the concrete details at the lower left.
...Or cover the balconies with arched details like those above. I think the arches would work very well with the balconies at the east end of the south facade.
I think the building could be so much more interesting and in harmony with the neighboring buildings if they dressed up the starkly geometric details of the current concept.