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Visit Fort Worth Masterplan


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#1 Austin55

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Posted 02 March 2018 - 04:37 PM

Visit Fort Worth has put together a masterplan of things to improve FW as a tourist destination. The full document is here.

 

Here are some highlights I think the forum might particularly enjoy

 

 

• Encourage development of gateways to city and key

 visitor districts, from roadside monuments to lighting
 and programming Pioneer Tower at Will Rogers

• Advocate for a dramatic public art installation that
 engages the public and promotes Fort Worth as a
 cultural center

• Create programming for Water Gardens so that
 more visitors experience its beauty

• Accelerate renovation and expansion of the Fort Worth
 Convention Center as quickly as financially possible
 
• Aggressively promote development of new headquarters
 hotel capacity
 
• Support development of full-service hotels downtown
 and market-supported hotel product in the Cultural
 District, Near Southside, Stockyards and other key

 visitor districts

 

• Support and promote circulators as an integrated
 transport system and consider future opportunities
 for visitors and hospitality workers

 



#2 tamtagon

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Posted 04 March 2018 - 11:16 AM

I wonder what would happen if Fort Worth took a different tack with conventions, essentially developing the municipal facilities between The Cultural District, Stockyards and Downtown Water Gardens. Instead of chasing ever bigger events and super-sizing the convention center with square footage that sits empty too often, go for everything else. Upgrades to the convention center bring 'state of the art' everything for advanced experience, but exhibition space is kept inline with a walkable neighborhood giving the CBD an indoor facility for events that are likely to spread up Main Street weather permitting; the primary expansion to the CBD facilities comes through the Water Gardens with outdoor space that can be used year-round.

 

What are the reasons TRE doesn't stop at the Amtrak station as well as T&P? One day hopefully, the line will be double tracked all the way to Dallas, Mesquite, maybe reaching Tyler... but two downtown station increasing potential. But TRE to Cultural District has to happen. 

 

Casino gambling can be as good as bad, but I've always loved the idea of casinos in the Stockyards -- wild west and all that. Maybe even Panther Island, but I do hate the idea that the city would be overwhelmed by the gambling industry. If it ever comes to Texas, it'll likely be restricted within strict boundaries, I like (roughly) Galveston, San Marcos, Brownsville, Fort Worth or Grand Prairie, El Paso.  



#3 txbornviking

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Posted 04 March 2018 - 12:14 PM

I wonder what would happen if Fort Worth took a different tack with conventions, essentially developing the municipal facilities between The Cultural District, Stockyards and Downtown Water Gardens. Instead of chasing ever bigger events and super-sizing the convention center with square footage that sits empty too often, go for everything else. Upgrades to the convention center bring 'state of the art' everything for advanced experience, but exhibition space is kept inline with a walkable neighborhood giving the CBD an indoor facility for events that are likely to spread up Main Street weather permitting; the primary expansion to the CBD facilities comes through the Water Gardens with outdoor space that can be used year-round.

 

What are the reasons TRE doesn't stop at the Amtrak station as well as T&P? One day hopefully, the line will be double tracked all the way to Dallas, Mesquite, maybe reaching Tyler... but two downtown station increasing potential. But TRE to Cultural District has to happen. 

 

Casino gambling can be as good as bad, but I've always loved the idea of casinos in the Stockyards -- wild west and all that. Maybe even Panther Island, but I do hate the idea that the city would be overwhelmed by the gambling industry. If it ever comes to Texas, it'll likely be restricted within strict boundaries, I like (roughly) Galveston, San Marcos, Brownsville, Fort Worth or Grand Prairie, El Paso.  

 

TRE and Amtrak both stop at the Intermodal Transportation Center downtown. The TRE has 2 stops in downtown Ft. Worth.



#4 JBB

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Posted 04 March 2018 - 12:33 PM

I wonder what would happen if Fort Worth took a different tack with conventions, essentially developing the municipal facilities between The Cultural District, Stockyards and Downtown Water Gardens. Instead of chasing ever bigger events and super-sizing the convention center with square footage that sits empty too often, go for everything else. Upgrades to the convention center bring 'state of the art' everything for advanced experience, but exhibition space is kept inline with a walkable neighborhood giving the CBD an indoor facility for events that are likely to spread up Main Street weather permitting; the primary expansion to the CBD facilities comes through the Water Gardens with outdoor space that can be used year-round.

 

 

I'm confused.  Are you saying they shouldn't add to the convention center space, but push events into outdoor space?  You can't plan outdoor events in this area months or years in advance without a rain plan and I don't see how you can do that without the expanded space. 

 

I've beat this dead horse enough, but casinos can go elsewhere.  We won't get Vegas, we'll get Bossier City or what Winstar will be in 20 years.  Run down and full of locals just shifting money from one part of the economy to another and sending the profits to an out of state operator. No thanks.



#5 tamtagon

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Posted 04 March 2018 - 02:36 PM

 

What are the reasons TRE doesn't stop at the Amtrak station as well as T&P?

 

TRE and Amtrak both stop at the Intermodal Transportation Center downtown. The TRE has 2 stops in downtown Ft. Worth.

 

 

omg I hate it when I do that... I was looking at a wish-list TRE map, southern route from Texas Wesleyan, UTA, Arlington Statiums, Ripleys Believe it or Not.... 



#6 tamtagon

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Posted 04 March 2018 - 03:03 PM

 

I wonder what would happen if Fort Worth took a different tack with conventions, essentially developing the municipal facilities between The Cultural District, Stockyards and Downtown Water Gardens.

 

I'm confused.  Are you saying they shouldn't add to the convention center space, but push events into outdoor space?  You can't plan outdoor events in this area months or years in advance without a rain plan and I don't see how you can do that without the expanded space. 

 

I do think the Convention Center needs additional space up and over (re)straightened Commerce, with a mixed-use entrance facing the train stations, but adding some parkland to the park & convention facilities downtown will give residents a much better neighborhood and convention center users a much better walk/up experience.

 

The curiosity being where most of the additional convention space is added. Instead of lumping all the eggs into one basket, doubling to eventually tripling the existing convention center --- put half of the additional convention space by Dickie's Arena, and oh let's say a quarter of the new convention space in the Stockyards.

 

This would certainly eliminate Fort Worth from the coveted get-togethers that require enormous amounts of contiguous ballrooms.  But... with a somewhat larger downtown convention center targeting meetings/shows ideally pairing a big auditorium with ample ballrooms, meeting rooms and outside exhibition & performance area. This would be a different target. The convention center host more and more events that are interactive with area residents.

 

The Cultural District and Dickie's Arena become the host for the big trade show and what has become thought of as traditional Convention Center customers. Will Rogers Coliseum etc get a major overhaul and expansion. That collection of exhibition space becomes the dynamic reconfigurable meeting/ballroom space that for some tradeshows may need a few football fields amount of unobstructed floorspace. 

 

Putting convention facilities in the stockyard is pretty much an outlier, but for the uniqueness of the destination, and the pull of the FW Stock show, I'm sure the space would be used. 



#7 tamtagon

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Posted 05 March 2018 - 10:40 AM

Reviewing the Convention Center Arena Study thread seems to show a planning disconnect between Dickies and the CC Arena, not surprising I guess and hopefully that sort of initiative blindspot will diminish to very little under the mandate to cease the 20th century marketing plan for the city. 

 

Visit Fort Worth is absolutely right to place so much importance on convention center renovation, but it's unclear to me why expansion plans for the convention center facility seem to be chasing the same strategy that have failed or are in the middle of failing every city in the country -- potentially wrecking the neighborhood to host meetings.

 

If Dickies Arena had been built adjacent to the convention center, then treading that water would be appropriate. But the big arena is a couple miles away so the focus of the convention center, in my opinion, should become less convention and more community. Fort Worth's single greatest, under exploited demographic of tourism lives within the metropolitan area. A big new ~1,000 room CVB "Headquarters" hotel certainly is in order, but that one needs to go to the Cultural District. 

 

The Arena needs to stay, and as mention elsewhere should have the capability to open to General Worth Square. With upgrades, expansion and retrofits geared mostly to what North Texas residents are missing ought to be the intent of the Fort Worth Convention Center.

 

--re: Cultural District 'HQ' hotel. That part of town has a ridiculous absence of hotel rooms. Special events at the new arena can generate enough adjacent-preferred hotel use to almost support a giant hotel, everything else within walking distance can make profitable hotel attract others. The museums and the stock show are the most potent draws Fort Worth has beyond North Texas. The livestock barn I guess would only function as barns.... ummm but I don't see why they cannot actually working the 11 months when judging is not going on --- it's a new attraction with benefits. Half way petting zoo, all the way farm producing breakfast. I dont know something like that... but the rest of the collection of exhibition facilities including the football field, Casa Manana should renovate and upgrade to host some of the conventions and trade shows now currently under the approach of the convention center (it's the same sort of neglect with Dallas Fair Park. Here in Fort Worth is one of the best collections of Art in the South Central US, a beautiful skyline view, tons of exhibition space and the fleeting style & fashion of the day leaves it underutilized most of the year). The HQ hotel is specifically built to enhance the Will Rogers art deco architecture while serving as a landmark on the horizon.

 

That's more of what I mean.... Tourists from within North Texas are the primary target for the Fort Worth Convention Center. The rest of downtown already hangs off the Main Street shoulders, this will simply make stronger shoulders.

 

 

Getting hardline transit to circle through the primary attractions almost seems insurmountable. 






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