Anyone noticed all the advertising around for this? I've gotten ads online, especially on instagram, and I've seen a bunch of ads on benches in downtown and W7th, and I've seen atleast 2 driving billboards roaming downtown around lunch hours.
awildervision.com leads to a website with nothing but a countdown (currently at 12 days)
Some of the ads are in the shape of a Rhino, so this must all be about the Serengeti expansion at the zoo. Gotta give them big props for the advertising.
A bit more on the Serengeti expansion from the Chamber of Commerce site,
The Fort Worth Zoo plans to devote more space for breeding programs for iconic large animals. Mike Fouraker, the zoo’s executive director, laid out a preliminary plan to the City Council for a new Serengeti Project for the zoo’s collection of rhinoceros, elephants, and giraffes. Excavation work will start in January or February on an undeveloped 10-acre site at the zoo, said zoo spokeswoman Alexis Wilson. All renovations and construction associated with the Serengeti project will be privately funded. The zoo has pledges of $20 million.