I wholeheartedly agree with you with respect to Fort Worth's identity. Remember, I created the thread ""Fort Worth" Going going..gone?" By that I didn't mean the city itself, I meant the name "Fort Worth." You're right that naming a Fort Worth area hotel (Euless is clearly in the Fort Worth area) as a "Dallas" hotel is rather insulting
A better sentiment to describe it instead of being insulting would be to describe as being "humiliating".
Really, the humiliation can be put squarely upon the harmful subliminal ideology that is perpetually espoused that "What is (good for) Dallas theoretically and will be ultimately beneficial to Fort Worth".
It is a deep self created hole that Fort Worth has dug for itself. Sadly putting the toothpaste back in the tube will be near impossible, but there must be a Fort Worth First approach to everything, even at the risk of being annoying, before people and businesses understand that Fort Worth is actually a city; and not somewhere near Dallas or a satellite community of the Dallas.
It not about hating Dallas, it is about promoting Fort Worth relentlessly.