Man, I love this thread. One side is like "the cow - i could take it or leave it, but we should have some other things besides the cow. those other guys want only cow." The other side is like "why do you want to kill the cow? the cow is good. we should keep the cow."
And where is JBB in all of this? I would've thought he'd have an opinion.
My view: The logo is okay. Let's not overstate its importance in the image of the Fort. No one is going to make a decision about visiting Fort Worth or having a convention here based on the logo. Consider its role and purpose. Compare it to the logos of other cities' tourism offices. I think we're going to be fine on this one.
Personally, as I've said before close to a million times, I think the western heritage should always be part of our image but should never be all of it. I'm pretty sure I'm the only one who thinks that way, and that's okay.
Finally, current economic impact of an industry cannot be the deciding factor on how to position the aspects of our city's image. I'm not sure how you would use the presence of Lockheed and the JRB to grow tourism and convention bookings, for instance. The goal, I would think, would be to identify who you want to attract, find out what they like, find out what you have that they like and tell them about it (and maybe a little about the cows), and try to encourage the continued growth of those things to make the city even more attractive. But, then again, I'm not the Texas Marketing Hawk.
Hugs all around!